On-Demand Webinar
Watch our on-demand webinar recording of Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions for an in-depth look at the state of measurement in the PR industry with the Queen of Measurement, Katie Paine.
What you’ll take away from this webinar:
- Connect the dots between your daily activities and business outcomes
- Develop customized metrics that reflect your value and contribution to business results
- Define benchmarks against which to judge performance
- Extract insight from your data
Guest Speaker: Katie Delahaye Paine
Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.
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