---
title: Stop doing stupid stuff
description: Join us on April 25 as Katie Delahaye Paine, the Measurement Queen, shares with us how the right metrics have the ability to change everything. Katie will draw on her three decades of PR measurement experience to inspire you to improve your PR efforts and results.
---

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# **STOP DOING STUPID STUFF** USING PR MEASUREMENT TO MAKE BETTER DECISIONS

**On-Demand Webinar**

 

Watch our on-demand webinar recording of *Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions* for an in-depth look at the state of measurement in the PR industry with the Queen of Measurement, Katie Paine.

 

**What you’ll take away from this webinar:**

- Connect the dots between your daily activities and business outcomes
- Develop customized metrics that reflect your value and contribution to business results
- Define benchmarks against which to judge performance
- Extract insight from your data

**![Katie Paine](https://try.bulldogreporter.com/hs-fs/hubfs/KatiePaine.png?width=137&name=KatiePaine.png "KatiePaine.png")Guest Speaker:** [Katie Delahaye Paine](https://www.linkedin.com/in/kdpaine)

Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.

 

 

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