- Connect the dots between your daily activities and business outcomes
- Develop customized metrics that reflect your value and contribution to business results
- Define benchmarks against which to judge performance
- Extract insight from your data
Guest Speaker: Katie Delahaye Paine
Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing, author, Senior Fellow and Advisory Board member of the Society for New Communications Research (SNCR), initial founder of the Institute for Public Relations Measurement Commission, regular contributor to Communications World, PR Week, Business Marketing, and New Hampshire Magazine.
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